Recent Blogs
How to Rank in ChatGPT Search
The information landscape is undergoing a seismic shift. Generative AI tools like ChatGPT are rapidly changing how people find answers, moving beyond traditional search engines as the sole destination. Users increasingly turn to Large Language Models (LLMs) for product research, how-to advice, and content discovery – receiving responses synthesized directly from real websites. This isn’t...
Training Your Replacement: A Content Creator’s Guide to the AI Takeover
Anthropic CEO Dario Amodei just warned lawmakers and the public that AI could eliminate 50% of entry-level white-collar positions in the next five years and drive unemployment as high as 20%. If you work in an industry where AI adoption has been woven into strategic planning and workforce training (which is pretty much every industry...
The Importance of Upper-Funnel Media
In today’s advertising landscape, integrating upper-funnel media channels such as Digital Out-of-Home (DOOH), Connected TV (CTV) & Audio into your media mix is essential for building brand awareness and engaging consumers early in their purchasing journey. These platforms offer specialized advantages that can significantly enhance your marketing strategy. The next time you’re evaluating your media...
Meta Advantage+: The Best and Worst Automated Features for Paid Social Success
A Data-Driven Guide to Leveraging Meta’s AI Tools Without Losing Control Why Meta Advantage+ Matters Meta’s Advantage+ suite is reshaping digital advertising, offering AI-driven automation for targeting, placements, and budget allocation. While some features enhance efficiency, others reduce control and can lead to wasted spend. This guide will help advertisers navigate Advantage+, identifying which tools...
How to Reduce CPC in Google Ads & Combat Rising Costs
A concern on the minds of advertisers, agencies, & businesses alike is the trend of rising CPCs. Despite our best efforts to drive efficient costs & maximize results in paid advertising, we are often subject to high Costs Per Click. We must consider several culprits in our strategy to maximize our clients’ results and mitigate...
How to Rank in Large Language Models (LLMs) and Search Engines
The way we search for information has changed—fast. Gone are the days of “surfing the web” by clicking through sites and scrolling through pages to find information. Today, answers are instant, either pulled to the top of the search engine results page (SERP) or generated on the spot by AI large language models (LLMs). Tools...
Winning with Evidence-Based Marketing
If you think you know your consumer, think again. According to a HubSpot survey, only 42% of marketers are aware of their audience’s basic demographic information, such as name, gender, and location. When it comes to the online communities where their target audience spends time, only 31% knew where to find them. And a mere...
The TikTok Ban Decision: What Every Marketer Needs to Know
The day of reckoning for one of America’s top social media platforms has come. As of Jan. 10, it appears the Supreme Court will issue an order to uphold the law that would ban the platform unless it is sold by the Chinese parent company DanceByte. Our media experts answer your most pressing questions below: ...
AI For Content: The Truth About Large Language Models (LLMs) in Marketing
AI For Content: The Truth About Large Language Models (LLMs) in Marketing Here’s the problem: AI for content is commoditized. It’s hyped, it’s packaged, it’s sold as a miracle that will solve the chronic understaffing that has plagued this practice since its inception. It will not. How do I know? I’ve been testing, re-testing, honing...
Booyah Advertising Announces Acquisition of PPC Sidekick
Booyah Advertising Announces Second Strategic Acquisition: PPC Sidekick Booyah Advertising, a leading digital advertising firm headquartered in Denver, is pleased to announce its second strategic acquisition in the past two years. Booyah Advertising has acquired PPC Sidekick, a top-tier white label media buying agency based in San Diego, CA. This move underscores Booyah Advertising’s commitment...
Why You Should Use Creative Designed Specifically for Reels
TLDR: Once thought of as a TikTok imitator, Meta’s Reels has become Instagram’s fastest growing feature. The reason for Reels’ success is simple: users like it. This straightforward fact has seen Meta’s algorithm reward pages that use it effectively. Hence Reels is a powerful tool for advertisers looking to reach new audiences and drive performance. However,...
Content Marketing 2023: Expert Predictions for Content Marketing
Content Marketing Predictions 2023 One month in and already 2023 has brought some unexpected surprises for content marketers. Artificial intelligence has made a loud debut on the scene with OpenAI’s new chatGPT product. But regardless of all the viral content or Ryan Reynolds using it for commercials, how will this impact the world of content?...
